Maas international sells division spengler to crem international
Both companies will continue in strategic partnership
Maas International Group B.V. sold and Crem International AB acquired, Spengler GmbH and Co KG ("Spengler"). Crem International, Spengler and The Maas International group are continuing their close partnership in developing new innovative, industry leading and appealing food & drink solutions. The partnership will help our customers satisfy consumers strong demand for high quality coffee whether they want to buy their coffee in a café, a restaurant, at work, at school or anywhere else. Our food & drink solutions will fulfill their every need.
Crem strengthening product offering and existing growth path
Crem International AB develops, produces and markets beverage solutions, targeted to the HoReCa, Office Coffee Services and Convenience segments. The acquisition of Spengler both strengthens Crem’s product and technology offering as well as increases the reach for Crem’s products from a market perspective. The extensive knowledge of the Spengler team and the experience they have through the vertical integration with Maas International, brings a lot of value to Crem. Quality, Innovation and Design are the three pillars where Spengler is well known for in the vending market.
Maas International continues its reorientation strategy
The sale is the final step in the strategic reorientation of the Maas International group. It further strengthens the focus of Maas International on its core markets of The Netherlands, Denmark and Germany. After acquisition of Pelican Rouge Coffee Solutions AS in Denmark per July 2015 and the divestment of its activities in Belgium and the United Kingdom, Maas International had a turnover of approximately EUR 130mio and serves more than 4,500 professional customers.
Wouter Fijnaut (CEO of Maas International): "Bringing Spengler into an entrepreneurial environment driven by technological development, design and manufacturing excellence, will benefit both Spengler and Maas International. We, Maas International, can focus fully on our new strategy ensuring that people have access to the best selection of high quality food and drinks 24/7 in a suitable environment. Spengler can build further on its strong heritage, within an organization with full attention to R&D, design, manufacturing and assembly. We expect to expand our business with Crem International and Spengler over the years to come. We wish Crem International and Spengler a successful integration and look forward to cooperating with our new partner."
Sebastian Lindström (CEO of Crem International): "The addition of Spengler into Crem will strengthen our offer to our customers and bring valuable knowledge into our technical and commercial teams. We look forward to the partnership with Maas and believe that we together will drive innovation into the market. Spengler complements Crem perfectly in the areas Technology, Product and Market. The fact that both companies have an entrepreneurial core is key and will be instrumental for the successful integration of the companies."